Beijing, China - American clothing retailer Forever 21 is putting the finishing touches on its expansion into Beijing.The company, which is known for offering hip fashion and accessories at affordable prices, has nearly 500 stores. Forever 21 opened its first Shanghai stores last year.
Headhunters for the company are planning to hire at least 300 employees for its first location at Wangfujing, a popular shopping district. Other regional-level positions are quickly being filled, job applicants say.
“Gap, H&M, and Zara have all done well in the north China market, so I expect Forever 21 to do just as well. The company was founded by Koreans and Korean fashion is already hot in China,” Sybil Sun, a shopper at Wangfujing, said.
China's strong economy and rising middle class are attracting a number of international brands here. Dunkin' Donuts recently announced plans to increase the number of stores it operates in China.
Headquartered in California, Forever 21 began in 1984 and now has nearly 500 stores in 15 countries with sales of nearly $3.0 billion annually.