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Forever 21 Launches Pre-Fall "Make A Statement" Campaign with Scholarship Contes

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Forever 21 encourages shoppers to “Make a Statement” with today’s launch of the Pre-Fall 2014 collection. From printed button-ups and fitted skirts to must-have denim in a variety of new fits, the collection features the essential staples any wardrobe needs to create a one-of-a-kind personal style.

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The idea of self-expression is prevalent throughout the campaign, featuring a troop of dancers using movement to make a statement and display their uniqueness. As inspired individuals, we all have our different outlets – different ways to let loose, let our creativity run wild – and show the world who we are and who we’re meant to be. The Forever 21 shopper is not afraid of being their authentic selves, using the fashion as a means of expression; stepping out of the crowd, into the spotlight and owning their own style – a message that lies at the forefront of the campaign.

“We are thrilled to introduce our Pre-Fall 2014 campaign.” said Linda Chang, General Merchandise Manager of Forever 21, Inc. “The campaign and collection celebrates diversity, individuality and encourages self-expression – all key elements of style. ”

The U.S. and Canada will also host a social media contest inviting shoppers to “Make a Statement” by creating a dance piece, filming it, and then uploading it onto YouTube or Instagram with the hashtag #F21StatementPiece and #F21xMe for the chance to win a $10,000 scholarship. The contest launched on July 18 and will run through August 8.

The Forever 21 Pre-Fall collection launches today and will make sure your transition into Fall is a show-stopping one.

Check out images from Forever 21's 2014 Pre-Fall collection.