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Forever 21 Launches New Mens Store, Pre-Fall "Make a Statement" Campaign

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If you haven't already heard, the latest fashion buzz is Forever 21's launch of its Men's Division at 48 Forever 21 store locations across the U.S.

21MEN is now available at stores in and around major markets including Los Angeles, Chicago, New Orleans, Miami, Orlando, Detroit, Stamford, Seattle, Spokane, Nashville, Long Island, Philadelphia, and Pittsburgh among others.

The 21MEN line will include a range of fashionable men's clothing and accessories, denim, outerwear, shirts and polos, shorts, swimwear, shoes, sunglasses, hats and more. For more information, or to find a store location nearest you, visit www.forever21.com

In addition to the launch of 21MEN in-stores nationwide, Forever 21 is also encouraging shoppers to “Make a Statement” with the launch of its Pre-Fall 2014 collection.

From printed button-ups and fitted skirts to must-have denim in a variety of new fits, the collection features the essential staples any wardrobe needs to create a one-of-a-kind personal style.

Self-expression is the focus of the campaign, featuring a troop of dancers using movement to make a statement and display their uniqueness.

As inspired individuals, we all have different means of expression – different ways to let loose, let our creativity run wild – and show the world who we are and who we’re meant to be. The Forever 21 shopper is not afraid of being their authentic selves, using the fashion as a means of expression; stepping out of the crowd, into the spotlight and owning their own style – a message that resonates throughout the campaign

“We are thrilled to introduce our Pre-Fall 2014 campaign.” said Linda Chang, General Merchandise Manager of Forever 21, Inc. “The campaign and collection celebrates diversity, individuality and encourages self-expression – all key elements of style. ”

Forever 21 will also host a social media contest in the U.S. and Canada, inviting shoppers to “Make a Statement” by creating a dance piece, filming it, and then uploading it onto YouTube or Instagram with the hashtag #F21StatementPiece and #F21xMe for the chance to win a $10,000 scholarship! The contest launched on July 18 and will run through August 8.

The Forever 21 Pre-Fall collection launches today and you can shop the collection here.

@Forever21

www.facebook.com/Forever21

Blog.forever21.com

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