Forever 21, a leading fashion retailer in the apparel and fashion accessory industry, introduced it's new fashion line, "Free Spirit" in stores this weekend. The "Free Spirit" line became available to online patrons on February 20th, and select stores stores began stocking their stores with the new merchandise on Friday, February 21st. By the end of the weekend, shoppers had the opportunity to view the newest collection in select Forever 21 stores.
"Free Spirit" is inspired by the whimsical "SoCal" style; most of the clothing is designed with feminine florals, light weight knit designs, and carefree print tees. The new line incorporates the soft pastels and natural tones we've become accustomed to this season.
Designed with the eccentric in mind, the jewelry of "Free Spirit" is also pretty amazing. Only a few "Free Spirit" jewelry pieces are available online so far. The current collection includes a few minimalist designs, jewelry with nature inspired themes, and a couple animal motifs. My personal favorite thus far is the "Elephant Etched Pendant." This particular design features an elephant with a raised trunk, a universal symbol of good luck. Most of the pendants in this collection are in gold tones with lobster claw clasps. A few of the necklaces are available with different stones- the "Minimalist Chic Pendant" can be purchased with a teal or black stone. Almost all of the jewelry listed online is priced under $10.00.
With the introduction of the "Free Spirit" line, Forever 21 is celebrating the occasion with the #F21 Free Spirit Babe" Instagram Contest. The contest kicked off on Friday, February 21st and continues until Friday, February 28th. The prizes are as follows:
- First place winner: a gift card to Ticketmaster worth $300, select merchandise from the Forever 21 Free Spirit collection, a new Lomography Diana + Camera, and a feature on the Forever 21 blog.
- Second place winner: select merchandise from the Forever 21 Free Spirit collection and essential items for an outdoor adventure (including a Penny skateboard and Forever 21 beach bag, slippers, swimsuit, cosmetic products, and towel), and a feature on the Forever 21 blog.
- Third place winner: select merchandise from the Forever 21 Free Spirit collection and a feature on the Forever 21 blog.
For complete rules and how to enter, visit the Forever 21 blog for more information.
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