Forever 21 announced the launch of the fall 2013 campaign highlighting layering as the essential look of the season with key theme "Shop.Layer.Repeat." Model and DJ Atlanta de Cadenet Taylor, daughter of Duran Duran bassist and actress/photographer Amanda De Cadenet, is the face of Forever 21’s Fall 2013 campaign. Atlanta de Cadenet Taylor’s urban-meets-relaxed sense of style naturally represents the layering movement Forever 21 focuses on this fall season.
"We are thrilled to be working with enigmatic It-girl Atlanta de Cadenet Taylor for our fall campaign" said Linda Chang, General Merchandise Manager of Forever 21, Inc. "Taylor naturally embodies the feeling of newness and excitement the brand is looking to capture for the fall season. Her sense of style matches her cool-but-real girl vibe that Forever 21's customers can instantly connect to and be inspired by when shopping for a new fall wardrobe."
Launched the beginning of September in both stores and online at Forever21.com, the collection features macramé embellished sweaters, deconstructed knit details and hints of plaid. As well as exposed hardware on faux leather jackets, chunky cable knits and embroidered denim. The fall 2013 collection is filled with modern, loose-fitting styles and oversized Santa Fe inspired prints to kick off the season.
Stand out pieces include the fedoras (two styles available), sexy lace crop top (available in three different colors) and print drawstring pants (multiple pattern prints available including trendy geo pattern and tribal inspired pattern) all under $30!
Check out the full collection at forever21.com or at a store near you.