On Jan. 28, I was sent an email from Digital Media Marketing Consultant with a video that had been uploaded to YouTube of the 80s rock band, Foreigner, hyping up a Buffalo Wild Wings in New Jersey for the Superbowl XLVIII halftime.
The video shows a crowded restaurant as the band mates begin rushing through the kitchen area to get to the center of the restaurant without the crowd noticing. An announcement is made, and Foreigner busts in and begins singing "Feels like the first time" with the words changed to say "Feel like a half time" as part of Pepsi's halftime hype campaign.
Superbowl XLVIII is this Sunday and fans are very excited to the Broncos play the Seahawks. However, many say that the real Superbowl show is the Halftime show, and the commercials. What has most fans baffled about the hype ad from Pepsi Co. is that Foreigner isn't playing the half time show, Bruno Mars is.
Superbowl XLVIII kickoff is at 6:30 PM Feb. 2. Who are you rooting for?