Ford trucks, crossovers, EcoBoost engine rated tops in Texas

Ford trucks and crossovers have earned top honors at the 2011 Texas Auto Writers Association (TAWA) Truck Rodeo, including the 2012 Ford F-150 being named Truck of Texas – the most prestigious award.  Ford also swept seven additional categories for its trucks, crossovers and EcoBoost engine technology.  The award-winning EcoBoost engine technology was named Best Vehicle Feature.  

 

“These honors show Ford trucks still reign supreme in Texas, and it is rewarding to see that the truck-savvy Texas auto writers appreciate just how innovative our F-Series pickups are,” said Mark Fields, Ford's president of The Americas. “These awards validate what our customers have been telling us about our ‘Built Ford Tough’ F-150, and we are honored by their recognition of the strength of our truck lineup as well as our crossovers and EcoBoost engines.”

 

Ford's new V6 EcoBoost engine has accounted for more than 40 percent of F-150 retail sales volume each of the past six months. Additionally, F-150s with EcoBoost had their best-ever sales month in September 2011.  The V6 engines continue to outsell V8s among F-150s, with Ford’s new 3.5-liter EcoBoost and 3.7-liter V6 engines representing 57 percent of F-150 retail sales in September.

 

Ford F-150 EcoBoost-equipped trucks offer best-in-class trailer tow capability of 11,300 pounds and can achieve 22 mpg on the highway and 16 mpg in the city. No other truck with comparable horsepower and torque can match the F-150 EcoBoost in highway or city fuel economy.

 

The 2012 Ford Edge also was awarded the honor of Crossover of Texas and Best Midsize CUV of Texas.

 

The 2012 Ford Edge features an all-new 2.0-liter EcoBoost® four-cylinder engine that offers 30 mpg highway and 270 lb.-ft. of torque – that's a combination unmatched in the segment.  The 2012 Edge features an all-new 2.0-liter EcoBoost four-cylinder engine that offers 30 mpg highway and 270 lb.-ft. of torque – a combination unmatched in the segment.