Just before the Fourth of July weekend, Ford brought its "Ford Future of Safety" campaign to the heart of downtown Atlanta. On July 1, at Ventanas at the Hilton Garden Inn, Ford's Taurus Marketing Manager Pei-Wen Hsu shared information about Ford safety innovation, especially the world's first inflatable seat belts, Active Park Assist, where the car actually parks itself, and MyKey, which allows parents to limit the speed of the vehicle for their teens, among other things.
Outside, several Ford vehicles, including the Ford Flex, were displayed. The kids from the Peeples Street Boys & Girls Club, however, appeared to enjoy sitting in the demo Ford backseat as well as the back of the Taurus Sho the most. For the moms on hand, the safety innovations were serious business. Hsu, a mom herself, answered the questions expertly, relieving many of their concerns.
Although the MyKey feature is currently in the 2010 Ford Focus, it will soon be standard for other Ford, Lincoln and Mercury models. The inflatable seat belt first appears in the 2011 Ford Explorer, which hasn't been revealed yet, but will soon appear in other models.
There was also a brief look at the Ford Fiesta, which just went on sale in the United States, and the Ford Fusion. Ford promoted the Fiesta's American advent through agents located in various cities. In Atlanta, entertainment consultant/pr specialist Satchel Jester and Metromix producer Jana Hicks introduced the Fiesta to Atlanta through various events. Also Ford created many national initiatives that it discussed with African American consumers through its FordUrban website.
Since declining the bailout money, Ford has seen an increase in its sales and visibility. With innovative products and features continually hitting the market, Ford looks poised for even greater returns for years to come.