Yesterday, Ford Motor Company announced that they would be hiring 300 new employees and spending approximately $129 million towards supporting production of the new 2015 Lincoln MKC at their Louisville Assembly Plant.
The MKC is the Lincoln brand's newest vehicle, which began production in May of this year. In the first two months of availability to the North American market, the Lincoln MKC sold 2,895 units.
The MKC is the second of four all-new Lincoln vehicles being introduced by the company between now and 2016. It will go on sale in China, along with the MKZ sedan, when the Lincoln brand debuts there later this year. The vehicle is the luxury counterpart to Ford's wildly successful line of Escape light SUVs.
“Lincoln MKC is an important part of Lincoln as it attracts a new luxury customer,” said Daryl Sykes, plant manager, Louisville Assembly Plant. “To have the opportunity to build an all-new vehicle – the first small utility ever from Lincoln – is very exciting for the hardworking men and women at Louisville Assembly Plant.”
The MKC is described by Ford as part of a class of vehicles called CUVs, or crossover utility vehicles. A CUV is generally a vehicle built on a car platform, but and combining many features of a sport utility vehicle (SUV) and features from a passenger vehicle, particularly a station wagon or hatchback.
Essentially, the outcome is a smaller and sportier vehicle that works well for city dwellers and luxury customers with smaller families. Ford is banking heavily on this small premium utility segment, which is the fastest-growing segment in the luxury automotive market.