Ford announced on the eve (Nov. 4) of the opening of the 2013 SEMA Show in Las Vegas that they were launching a new warranty for their line of Motorcraft and Ford Genuine Parts used in the repair and maintenance of Ford vehicles.
The service parts warranty had been 12 months or 12,000 miles, whichever occurred first. Labor was only covered if the part was installed by a Ford or Lincoln dealership. Labor was not covered on parts sold over-the-counter to a fleet or installer.
According to the announcement from Ford, the new and expanded warranty will provide unlimited mileage for 24 months coverage from time of purchase or installation.
The new warranty also includes parts and labor continuing to be covered with any repair completed at any Ford or Lincoln dealership. Towing reimbursement for vehicle owners with repairs completed at any Ford or Lincoln dealership are now covered plus up to $150 in labor coverage for fleets and installers completing repairs with Ford and Motorcraft parts in their repair facilities. Ford also continues a No Commercial Exceptions policy as a commitment to their fleet customers.
“Ford is dedicated to constant improvement in all we do. Ford Genuine and Motorcraft replacement parts are approved by Ford engineering,” said Frederiek Toney, vice president, Ford Motor Company and president, Ford Customer Service. “In the unlikely event a part fails, our new warranty demonstrates our commitment to quality, our customers and our intent to provide greater peace of mind and an improved ownership experience.”
Ford says this new warranty works very simply. If a service part purchased under the new warranty happens to fail and the repair is completed at a Ford or Lincoln dealership, the entire repair cost, labor and towing will be covered. If the repair was completed at an independent installer or fleet facility, Ford would reimburse up to $150 in labor (the towing would not be covered).
Ford adds, in the case of an individual do-it-yourself customer who chooses to install a part themselves, the warranty covers the cost of a replacement part for 24 months and unlimited miles. The DIY’er labor time is not reimbursable. Labor expense is only reimbursable on repairs completed in a fleet or installer facility.