Amid overall declining auto sales in July, Ford increased profits by 10 percent.
Henry Day Ford, a local Salt Lake City dealer, is a microcosm of the reasons why Ford is known for increasing profits in murky markets: an array of timelessly stylish models and unparalleled service.
To competing automakers’ surprise, on August 1st, ABC news reported from Detroit, Michigan, the spawning ground of America’s greatest automobile manufacturer, that Ford, as the the motor city’s crowning achievement, had increased sales in unlikely, yet consistent Ford fashion.
The Ford’s F-series pickup is among the noteworthy contributors to this gain: it increased sales by five percent to 63,240 vehicles. Henry Day Ford has seen the same increase in demand for its F-series models, Utah’s bestselling truck lineup.
Furthermore, Ford’s SUV models imparted profits as well. The small SUV Escape model increased its sales by 19 percent to 26,558. Even more impressively, the Ford Explorer, debuting for Ford in 1990, increased its sales by 32 percent, selling nearly 17 thousand vehicles in July.
The Lincoln luxury brand, coupled with Ford, contributed to increased sales as well, chocking up a 14 percent increase. This can be, in large part, attributed to the MKC model SUV, a new gem of Ford’s spangling dealerships nationwide.
Additionally, the Ford police interceptors increased sales in the public service sector by a resounding 64 percent.
Completing July with a total of 212,236 sold vehicles, Ford expects to further up the ante in August. Although the brand is well known for its longevity and enduring style, Ford is most accurately understood by each of the individual dealerships comprising its success.
Henry Day Ford continues to hold its post as one of Ford’s many dealerships, enlivening the company’s standard of incomparable style, service and customer benefit.