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Ford's all-new 2015 Edge destined for global markets

Ford reveals new global Edge
Ford reveals new global Edge
Ford Motor Company

Ford unveiled its redesigned 2015 Edge mid-size crossover vehicle, today, and it looks like the Escape now has a bigger brawnier brother. Ford says the new Edge is loaded with its latest and best technology. The new Edge is expected to make inroads for the automaker in Europe and China.

The new Edge makes its debut just as President and CEO Alan Mulally is saying goodbye to the Dearborn-based automaker. Mulally addressed employees in a town hall style meeting yesterday. Sources say that Mulally, credited for putting Ford on the road to profitability, posed for pictures and told workers that he would think of them often. It is only fitting that a vehicle destined for foreign markets marks Mulally's departure. Mulally continually pushed the automaker to grow worldwide.

In a statement announcing the new Edge today, Jim Farley, Ford's vice president of global marketing said "For three years in a row, Ford has been the best-selling utility vehicle brand in North America and has been experiencing exponential growth in global markets. the all-new Edge is the next chapter in this story."

According to materials released by Ford, the Edge will be the first Ford available with a new adaptive steering system. The adaptive steering technology makes it easier for the driver to turn the wheel, depending on the vehicle's speed. The technology is praised for improving the driver's ability to maneuver and respond more quickly in all conditions.

The new Edge will also be the first to have a 180-degree front camera, as well as a rear camera. According to Ford it will also feature adaptive cruise control and collision warning with brake support: so it uses radar to detect vehicles on the road and change the driver's speed if necessary. The new Edge will also include the hands-free liftgate that has been wildly popular on the Escape. The driver need only wave her leg under the rear bumper to raise the liftgate.

The Edge also includes the bells and whistles that drivers have grown to love; blind spot warnings and cross traffic warnings to alert drivers to other vehicles and potential collisions. It also features the latest park-assist technology, for both parallel and perpendicular parking.

According to the company, the 2015 Edge will be the first with a standard 2 liter EcoBoost engine. A more powerful 2.7 liter V6 Ecoboost is also available.

The all-new Edge was designed to be a global vehicle. It now shares the same platform as the popular Fusion mid-size sedan. The five passenger Edge, originally introduced in 2006, appeals to drivers who don't need all of the cargo space of an Explorer.

It will be built at Ford's Oakville Assembly Complex, near Toronto. There are no plans to build the vehicle in China. Ford says the new Edge will go on sale in North America early next year, with exports to Europe, South America and China to follow.

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