Automotive News reported earlier today (Aug. 26,2013) that Ford is aiming to ramp up production of its best sellign midsize family sedan, the Ford Fusion, in order to better compete with the Toyota Camry. Just 20 miles away from Ford’s headquarters in Detroit, Michigan, an assembly plant is ready to begin production of just the Fusion. This will be a litmus test of sorts to see if full production capacity of the Fusion can keep up with customer demand.
Ford has a right to be optimistic in their production numbers as on average, each Fusion has garnered on average a $2300 premium. With the added output from the new plant, Ford Fusion nears the production levels of the Honda Accord and Toyota Camry.
It seems that the American public reacted positively to the Fusion’s design language and chalked it up to be a very attractive option when cross shopping against the Camry and Accord. In a fiercly competitve automotive segment, the Fusion hit a homerun in terms of overall styling. In Motor Trend’s 2012 comparision of mid size sedans, editors praised the overall presnce that the Fusion exuded. “If looks alone determined the finishing order, we'd probably have our winner right here. Admittedly, the new Fusion isn't as sleek in the metal as some of its photos might suggest, but this is still a great-looking sedan, an Aston Martin amid a sea of cereal boxes.”
In a segment where price, power and mileage are just about the same, it comes down to overall looks. And taking an overall survey of how the Fusion looks, it takes the fashion show hands down. And to some people, looks is all that matters.
In a segment where Camry reigns King, Toyota better be ready to acknowledge the challenge it faces from Ford’s competiion.
Source: Automotive News