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Ford Logo History Emblematic of the Company's Adaptive Efforts

Ford's current logo
Ford's current logo
Photo by Justin Sullivan/Getty Images

A company logo often solidifies an unchanging objective. However, Ford’s insignia emblemizes the company’s talent to adapt.

Ford’s logo changes are as numerous as the company’s historical adjustments, all of which showcase foresight and astute planning: In fact, Ford is one of the only companies so vital to American culture that it survived the Great Depression.

Given the company’s widespread presence, local Salt Lake City dealers like Henry Day Ford demonstrate to Utahans why Ford is not so much a company as it is an American monument – one upholding its customers’ best interest through numerous changes.

Ford underwent five logo changes in its history, parting ways with the vogue, art nouveau insignia in 1906, setting a precedent for bold, yet fruitful changes in the future. Ford’s oval badge, through which the company chose to represent itself 1927-1976, remains the longest standing logo in the company’s history.

The present Ford insignia has remained intact since 1976, and will likely not stand forever, as the company prides itself on constantly reinventing what Ford means.

From going public in 1956 to its buying of Jaguar Cars in 1989, Ford has subsumed a large stake of the automobile industry, and many of its company logo changes coincide with large-scale changes the company underwent.

For instance, the company made a logo change one year after going public in 1956 and selling common stock, reeling in 10.2 million shares in the first day and giving the public access to 22 percent of the company.

Additionally, in similar fashion, Ford made a logo change one year after introducing the company’s seminal Model T car, which quickly became one of the most popular cars in history. In 1927, the same year that the model was discontinued, Ford made another logo change.

If Utah citizens want insight into Ford’s future changes, and how they will benefit customers as a whole, all they need to do is stroll by Henry Day Ford and see if the logo has shape-shifted once more.

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