Ford Motor Company is changing the future of the truck industry, with the introduction of the all-new F-150. The vehicle was unveiled, at the North American International Auto Show.
The new F-150 is made with a high-strength steel frame and uses military grade aluminum for the body. The new F-150 is 700 pounds lighter than the current truck and promises better fuel efficiency.
While the other two domestic car companies were struggling with bankruptcy, Ford was able to invest more money in research, and the new F-150 is dramatic proof of the advances being made. The current F-150 features an aluminum hood.
The truck market is huge for the Detroit Three. The F-150 accounts for more than 30 percent of Ford's deliveries. Trucks are considered a profit center for the automakers. Trucks sales are also indicators of the economy. Truck sales traditionally improve as the economy gets stronger. The sales are a sign that construction is picking up and people are going back to work.
The new F-150 is also promising new bells and whistles, including a 360-degree camera system, using exterior cameras to improve parking. LED headlights will also be available.
The lighter weight will also improve towing capacity, faster acceleration and braking ability. Ford says they are using aluminum alloys, already being used in aerospace and commercial transportation industries. The aluminum will not rust and should resist corrosion.
The 2015 F-150 is expected to be priced similarly to the current models.