It is fair that we ask America’s toughest brand to also be safe, so Ford Motor Company chose to deliver these qualities in its 2014 C-Max Hybrid model. The 2013 model of the vehicle received the same award.
This event further solidifies Ford as one of the most multifaceted, innovative and considerate automakers in the world, adding the Hybrid’s award from the Insurance Institute for Highway Safety to its achievements in fuel-efficiency, vehicle variety and environmental consciousness. Ford released information of the award on their website on August 8th.
Despite Ford’s popularity with the truck-loving, cowboy demographic of Utah, such company-wide innovations may spurn local Utah dealerships like Henry Day Ford to increase sedan sales.
Global Director of Ford’s Automotive Safety Office, Steve Kenner, notes, “Ford takes the safety of our customers very seriously. We are proud the C-Max Hybrid has achieved a Top Safety Pick from the Insurance Institute for Highway Safety.”
The safety features of the vehicle are impressive: equipped with MyKey technology, passenger and driver airbags, an SOS Post Accident Alert System and a system to measure the vehicle’s tire pressure in various driving conditions ensure the driver’s as well as his or her passengers’ safety.
The C-Max model even rids drivers of the blind spot conundrum with blind spot mirrors. Utilizing an impressive in-class passenger cubic footage of 99.7 feet, the vehicle proves as compact as it is spacious, providing C-Max owners the ability to take many passengers and items with them on their trips while cutting fuel costs.
Henry Day Ford currently houses three C-Max models on its lot, with the expectation to acquire even more of these models as gas becomes an increasingly scarce commodity and consumers seek safety in their vehicles.
Given the C-Max brand’s penchant for safety amid a decade rife with vehicle recalls, Ford may be the automaker to restore public trust in vehicle manufacturing.
James O'Connor can be found on Google+.