“Wheat Belly,” the best-selling book by Dr. William Davis, has sparked a new niche of foods for those who follow his eating plan. Wheat-free is different than gluten-free, and the wheat-free alternatives are popping up on Amazon in the grocery and gourmet food category. Amazon currently shows 14,109 products that are either wheat-free or gluten-free in grocery and gourmet food, with only 2,520 or 17% of them Prime eligible.
“Wheat Belly: Lose the Wheat, Lose the Weight” is a national best-seller released in 2011. The book, written by cardiologist William Davis, MD, explains why wheat is making so many Americans fat and sick. The issue isn’t wheat itself, but the kind of wheat grown in America. Dwarf wheat, a GMO product, has been genetically modified to grow only 18 inches tall so it will have a shorter growing season, be more disease and insect resistant, and produce larger yields. The effects on the human body are severe and numerous, and are only now just being discovered.
To make matters worse, a great deal of processed foods contain modified food starch, which is made from this GMO wheat. Modified food starch is used as a thickener or stabilizer in condiments, peanut butter, ice cream, rice and pasta products, lunch meats, baked goods, even beverages. Consumers who want to go wheat-free must be diligent about reading labels and learning what products do not have this additive. Only a small percentage of the items on grocery store shelves are truly wheat-free. Even a small amount wreaks havoc on the body. Gluten-free products simply lack wheat gluten, whereas wheat-free products are completely free of any wheat overall.
This is where Amazon is a wheat-free enthusiast's best friend. Many followers of the Wheat Belly Diet are in search of foods that are truly wheat-free or even grain-free. Some popular wheat-free products on Amazon include:
Condiments and sauces
Cookies and crackers
Fruit and nut bars
Pizza crust mix
Some leading brands that make wheat-free products include:
Bob’s Red Mill
Mary’s Gone Crackers
For Amazon sellers looking to add products to their inventory, wheat-free foods are an opportunity. Only 17% of the grocery items on Amazon are eligible for Prime. Many are by smaller niche companies who have no desire to learn how to sell on Amazon, so that leaves the door open for third-party sellers to obtain the products and offer them for sale to wheat-free enthusiasts seeking specialty products.