As consumers around the country are increasingly concerned about their health and the contents of their food, sales of foods free of Genetically Modified Organisms (GMOs) have skyrocketed. Not satisfied with voluntary food labels, consumer groups across the country (including Consumers Union, publisher of Consumer Reports) are also calling for mandatory labeling of foods containing GMOs on grocery store shelves. An initiative in Washington, placed on the ballot by dozens of family farmers and concerned citizens, hopes to accomplish just that later this year.
But how can owners be sure their pets are getting the same safe, high quality foods free of synthetic additives and potentially dangerous GMOs? Among a sea of products claiming to be "natural" one company in particular has taken the lead on confirming their pet foods are completely free of genetically engineered ingredients.
Wellness Natural Pet Food announced today that all of their dry dog and cat foods are now GMO-Free. The natural pet food leader's commitment to going GMO-free gives health-conscious pet parents more options when shopping for their four-legged family members.
"Providing GMO-free recipes makes it possible for consumers to make the same nutrition choices for their pets as they do for themselves," said Chanda Leary-Coutu, Wellness Marketing Communications Manager.
"We constantly strive to source the highest-quality ingredients available and we will continue to seek out and use GMO-free ingredients across a growing number of our products."
Genetically Modified Organisms are defined as organisms in which the genetic material (DNA) has been altered in a way that does not occur naturally. GMOs have been implicated in the death of livestock, and many pet owners are concerned about higher risks of inflammatory digestive issues from their consumption.
In recent years there have been increased awareness efforts about GMOs and in 2010 National Non-GMO Month was created. This month is an opportunity to educate and inform consumers about what is in their food and their option to choose between products, says Leary-Coutu.
According to their website, Wellness offers a wide variety of natural food and treat options for dogs and cats of all sizes, life stages and lifestyles – including grain-free recipes and options for pets with food sensitivities. All Wellness recipes are free of added artificial colors, flavors and preservatives and contain no meat by-products, wheat, corn or soy.