When the 2014 NASCAR season officially kicks off with the 56th annual Daytona 500 on Sunday, Feb. 23 at Daytona International Speedway, the mufflers, catalytic converters, headers and installation accessories for all cars will be provided exclusively by Flowmaster, as a result of a new multi-year "Go With The Flow" agreement between the two organizations. The deal also makes Flowmaster the third new company to take part in the NASCAR Sprint Cup Series Contingency Program.*
"We're proud to welcome Flowmaster to the NASCAR family because they exemplify the type of reliability our fans have come to expect from NASCAR Performance partners," exclaimed NASCAR vice president of partnership marketing Norris Scott. "NASCAR teams and contingency sponsors display a level of synergy and teamwork that is unparalleled and continues to be one of the major reasons companies choose to partner with NASCAR."
In turn, Nate Shelton, Flowmaster’s Chief Marketing Officer expressed his own enthusiasm for the deal by stating, "I can't wait until next February when the Flowmaster brand hits the high banks of Daytona International Speedway in NASCAR's premier series. We have been developing exhaust systems for 30 years and will continue to manufacture best-in-class exhausts and mufflers for NASCAR fans who demand performance from their car or truck."
The arrangement also gives Flowmaster the ability to boost its sales for exhaust systems and components among NASCAR fans nationwide through both wholesale and retail markets, as well ad at various track events.
To learn more about Flowmaster’s products and services contact them at100 Stony Point Rd., Suite 125, Santa Rosa, CA 95401 or call 7076 544-4761.
*Companies involved in the Contingency Program award prize money after each race and at the end of the season, and are “allowed to display their sponsor decals on the front fender of competitor race cars.”