The new Florida logo hasn't impressed everyone. The state of Florida has released a new logo in order to try to take a step into new territory. According to a report from Sunday evening (Feb. 3), though, it has caused a bit of a backlash. Some women are even calling it "sexist."
The way it will now look is that the word "FLORIDA" is written in capital green letters. The "I" is replaced with an orange necktie, though, raising some eyebrows about whether that is a sexist representation of the state. Not everyone wears ties after all. As for the new tagline, it reads, "The Perfect Climate for Business."
The claim is that this particular brand was developed for the state based on a lot of research. They undertook surveys, interviews, focus groups, and even tours to figure out what people felt about the state. This led to a new emblem that could represent the state for many years to come. That is, if the current controversy doesn't lead to the state regretting this decision.
The buzz around the new Florida logo is very mixed, but if it cost a lot of money to come up with this one in the first place, it seems very unlikely that the state is going to want to foot the bill on coming up with something different.