Chart-topping crossover act Florida Georgia Line are taking a starkly different approach to their Here's To The Good Times follow-up, bolstered by their brand new single "Dirt." As the lead-in to their sophomore effort, Brian Kelley and Tyler Hubbard trade off verses on a mid-tempo nostalgic piece that connects the peppery material under our feet to some of the biggest moments of the human existence.
In the official music video (also dropping on Tuesday, July 8), the Big Machine singers play as narrators, while images of a young woman splash across the screen. It's like a slideshow of her life, starting at the tender child years, through falling in love as a 20-something adult to getting married (but still playing in the mud). Dirt becomes the catalyst of some of life's highs and lows and threads all humans together in a surreal but touching way.
"Dirt" follows such success as "Cruise" (the longest-running No. 1 single on Billboard Hot Country Songs in history), "Round Here", "Get Your Shine On," "Stay" and most recently, "This Is How We Roll" (featuring Luke Bryan). The duo have also recently re-released the latter track to pop radio with a remix with Jason Derulo. All cuts are lifted from Florida Georgia Line's platinum-selling debut album.
In conjunction with the new music, Hubbard and Kelley are also launching a Dirt Campaign to raise money for Habitat For Humanity. The goal is to raise $100,000 for the cause. "To be able to be in the position we're in and be so blessed over the last couple of years doing what we love is very rewarding," Kelley shares with People, "and we've always said we want to be bigger than the music and give back."
On the song, he adds, "We had goose bumps the first time we heard it. With most of our other singles, you don't have to think at all, it's a self-explanatory feel-good song. But this one makes you dig a little deeper, makes you think about your life and where you're at and where you want to be."
"Dirt" is expected to hit radio airwaves July 14.