For those of you who are not completely familiar with the radio broadcasting industry, stations use a rating service provided by Arbitron Inc. for a number of years the company has used the diary system ( a written system by random participants) to rate the on-air programing for each station in different markets, recently this system has slowly become the way of the past in the radio world with emergence of the portable people meter or PPM as industry insiders call it. The new PPM system requires people to wear a portable device similar to a pager that will basically electronically gather codes that identify the source of a broadcast that the random participant is listening to.
Florida Attorney General Bill McCullum feels that this new system that has recently started to be used this month in the Miami/Fort-Lauderdale-Hollywood market is not accurate and can negatively affect Black and Hispanic stations. McCullum feels that the PPM system does not produce reliable ratings, and greatly undercounts the minority stations. The attorney General strongly defends that this will be detrimental to stations that target minority listeners, especially in markets like South Florida were there is an extremely large minority listening base.The Miami Dade County Board of Commissioners is also calling for legislation to require the system to be accredited by the Media Rating Council before being used. As of now Arbitron's PPM system is already is accredited by the Media Rating Council in Houston TX and Riverside-San Bernardino CA.
There has also been similar suits filed in other states including Maryland, New Jersey, and New York. What's your opinion? Should Arbitron stick to the diary system or the new portable people meter system?