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Flappy Bird demise smells like marketing ploy, ruffling fans' feathers

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Flappy Bird has gone south, but not for a season's worth of hibernation, this highly addictive game is gone for good. As of today Flappy Bird, which has been downloaded more than 50 million times, will cease to exist, according to Time Magazine on Feb. 9.

Is this a publicity stunt? Many think this is nothing more than a marketing ploy, suggests some of the commentators quoted on USA Today . Influential blogger Robert Scoble suggests that this just makes way for his next game, which people will flock to purchase, after all the hype over the demise of Flappy Bird.

Some fans had their feathers ruffled after hearing the news that Flappy Bird is gone. Radio DJ Tin Gamboa tweeted that she was "annoyed" with Nguyen. For sure many more out there are feeling the same way about the demise of the game.

This is not a rumor, it is the creator himself who released the news that as of Sunday, Flappy Bird's feathers are permanently plucked. The Vietnamese brain child behind this game, Dong Nguyen, put the demise of Flappy Bird on Twitter Saturday. Nguyen wrote:

"I am sorry 'Flappy Bird' users, 22 hours from now, I will take 'Flappy Bird' down. I cannot take this anymore."

While Nguyen didn't elaborate on his decision to shoot the bird down once and for all, the words he wrote "I cannot take this anymore," certainly sounds as if the Flappy Bird game has been causing him much angst.

So apparently, just like a bad tooth, he will yank that bird right off the screen. This will cause many of the Flappy Bird fans some disappointment for sure. The game is often described as simple, but incredibly hard to play, but most of all the word "addictive" pops up in reviews.

Most have heard of the games of Candy Crush and Angry Birds, but although Flappy Bird boasts 50 million downloads of the game, many haven't heard of it. Although for a free app, it was certainly a money maker for the creator of the game.

Through the in-app advertising, Flappy Bird pulled in $50,000 a day. That is something to celebrate. The game is slated to go dark sometime on Sunday, Feb. 9.

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