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Fiverr campaign captures new economy

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Laptops, tablets and iPhones in hand, they arrive at their worksites at irregular hours in the Capital Region. Newly minted business entrepreneurs stream into Starbucks, the local Panera Bread, McDonalds, the Downtown Schenectady Library. We have entered the world of the gig economy, where workers are creating businesses to supplement their 9-5 job, or replace that job.

To accomodate this change, restaurants, diners, fast-food chains, etc., are quickly installing Wi-fi capability to capture these itinerant wage earners.

And brewing extra coffee.

One company has built its business to capture this major shift. Fiverr facilitates the buying and selling of "gigs" or jobs online. More than three million gigs are available on the site, which range from funny and quirky to business micro-services.

For example, advertised services have included "to sing while holding a sign with your company logo" and "to receive travel tips for visiting Paris." Gigs on Fiverr are fairly diverse, and range from “get a well-designed business card," “a career consultant will create an eye-catching resume design," “help with HTML, JavaScript, CSS, and JQuery," to “I will be your personal assistant or virtual assistant,” and “I will have Harold the Puppet make a birthday video.”

To capture the spirit of the new workplaces, Fiverr has created a contest entitled #WonderfulWorkplace.

According to the company, they want to know where these modern-day workers are most comfortable or inspired working. A home office, a dining room table, a recording studio, a local cafe, maybe at the office?

Wherever a wonderful workplace is, they want to see it.

Adam Swart, director of Marketing Communications at Fiverr said, "As more and more of us unchain ourselves from 9–5 desk jobs, we’re increasingly working whenever and wherever it’s most convenient, productive, and inspiring. We launched the #WonderfulWorkplace campaign to celebrate the most original spaces and motivate others to craft environments that express their personality and stimulate creativity."

To take part in the campaign, participants need to take a picture of their or their colleagues at work in a space that inspires them the most, send it way via the Fiverr gallery, Instagram or Twitter with the hashtag #WonderfulWorkspace. Winners, decided by voters, may take away up to $500.

Share your photo of your part in the new economy.

Dave Balog teaches financial basics to Capital Region families. Click here or dbalog99@gmail.com. 952-1257.

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