Digital marketing is revolutionizing the way we do business. Over the years the internet has taken over many other things we used to use for research, shopping, and so much more.
Businesses have had to keep up with this change by making sure they had a strong online presence as well as great websites, social media accounts, blog posts, and eye-catching ads. Digital marketing has made doing all these strategic and ultimately more effective.
Digital marketing may seem intimidating to some, but it’s not as scary as you think. A lot of it is made up of simple concepts that are used strategically to get results. Here are five of the most basic digital marketing tools.
- Link Placement: Driving traffic is a huge part of digital marketing and a great way to gain leads. Placing links that lead back to your money site throughout content, social media posts, and ads is a great way to get more traffic to your website is a natural, Google approved way. Blog posts, web2.0 posts, and micro sites are all ideal places to place links. You have to make sure you don’t put too many links in one post, though. One post that ranges from 250-500 words should only have two or three links in it at the most. It’s also good to alternate between naked and anchor links. You want the links to look as natural as possible.
- Quality Content Creation: Content is a huge part of digital marketing. Content is what drives traffic, supports your sales funnel, makes your ads eye-catching, and keeps people checking your blog. Having relatable, quality content is essential to a successful digital marketing strategy. When creating content for marketing, remember that it should always be Informative, Interesting, and Relevant. The content should provide valuable information to the reader, it should keep the reader’s attention and make them want to keep reading, and it should be relevant to your target audience and to the niche or idea you’re writing for/about.
- Website Optimization: Digital marketing is about having a strong and effective online presence. If your website is weak, unorganized, unappealing, or doesn't work properly then there’s a lower chance of it getting a lot of traffic and interaction. Optimizing your website is necessary no matter what your business, company, or organization is or does. Having a skilled web developer do a site audit is the best way to find out what you need to do to optimize your website. You can also do research on the kinds of things Google and other search engines look for in a website. Optimizing is simply the act of fixing or tweaking certain things so that they are both appealing to individuals viewing your website and to search engines.
- Keyword Strategy: Using keywords raises the chances that your website, blog, etc. will show up in results. Keywords are determined by what people most search for when looking for a particular thing. Google Adwords has a tool that can help you determine what keywords are best for you to use. Keywords should be placed in all content you use for your digital marketing. On average you should have around 4 or 5 keywords that relate to your business, company, or organization. These should be strategically placed in your content and links should be added to some. (Anchor text links) You shouldn't use more than two keywords per piece of content and a keyword should only show up around 4-6 times in a 500-900 word article.
- Lead Magnets and Calls to Action: Both of these are designed to help drive traffic to your website and into your sales funnel. These can be placed on your website, blog, or next to content you have posted in various places online. A lead magnet is a piece of information like a white paper or e-book that you can supply a customer in exchange for information about them. Commonly, after a person has clicked on an offer for a lead magnet, they will be taken to a form where they will fill in their name, phone number, email address, website, and profession. You then use this information to contact them with other offers. A call to action is a small ad or button that prompts the user to engage by clicking. Usually after they have clicked on a CTA it will take them to a page where they can provide you with information, opt in to an offer, or request a consultation or meeting with you or others from your company.
These five basic digital marketing tools are the foundation to a good marketing strategy and they are all things anyone can use. Test one out on your company, business, or organization and see how much of a difference using just one of these tools can make. A digital marketing agency can help you implement these tools and even build a complex marketing strategy that’s tailored to your company’s needs.