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Fitness and supplement companies: How to see through all the marketing hype

If you’re reading this, there’s a good chance that you’re interested in enhancing your daily health and lifestyle using dietary supplements. That being said, if you’re like many active consumers out there, there’s also a relatively large chance that you’ve encountered at least a small tidbit of the controversy that surrounds many fitness and supplement companies, particularly those advertising natural remedies for some of life’s most common problems.

Although there’s nothing inherently suspicious about natural treatment options, these products have received their fair share of criticism, due in large part to the fact that many companies have purposefully over-hyped or misled consumers into thinking their natural remedies were capable of providing results that, by any standard of measure, are simply “too good to be true”.

For the savvy consumer, it’s possible to see through the marketing hype for many of these popular over-the-counter products, although it may take a bit of research and due diligence. Here are a few ideas for ensuring that you have all the information you need to make an educated and responsible purchase.

Tip #1 : Research, research, research

This probably goes without saying, but its important to never take the catch phrases and buzzwords on a supplement label at face value. Like any form of marketing, these phrases are designed to ensnare would-be consumers and dazzle them with an array of attention grabbing slogans.

Take the time to research the ingredients found within the product, and see if you agree with the claims being made on the label. If you do, this could be a product worth buying. If not, we recommend you steer clear.

Tip #2: If It Sounds Too Good to Be True, It Probably Is

This old adage is especially important when it comes to supplements or weight loss products. Keep in mind, there’s no such thing as a “miracle pill” and most supplements work best with a healthy diet and exercise routine.

Rob Miller, of, a site which focuses solely on debunking supplement myths and testing out supplements, said “Counterfeit supplement scams and free trial offer scams are rampant in this industry. If a supplement sounds too good to be true, or if the free trial offer sounds too good to be true, that should be an immediate red flag. Make sure you’re purchasing your supplements from a reliable source.”

Tip #3 : Read Customer Reviews

If you’re considering buying a product, there’s a good chance that other people have as well. Take a look around online and see if you can find any forums or chat groups where dietary supplements are discussed. Not only will you learn more about the specific product you are interested in, but you might also find leads and suggestions on other supplements that could help you as well!

Tip #4 : Pay Attention To Your Body

While taking a new supplement, pay careful attention to how you feel. If you notice any unusual conditions, such as fatigue, dizziness, nausea or pain, this could be a strong indicator that you need to rethink your purchase.

A number of online resources, such as Supplement Critique (more information here) offer factual, unbiased reviews of many of the leading supplements available on the market today. For those who are entering the world of supplements for the first time, this could be an invaluable resource.

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