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First Lady's new initiative limits number of junk food ads in schools

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Although First Lady Michelle Obama received much criticism for appearing on The Tonight Show with Jimmy Fallon, it didn’t slow her down one bit. She is now on a new mission to limit the number of junk food ads in schools.

As a component of the First Lady’s “Let’s Move” campaign to fight childhood obesity, the Obama administration laid out new restrictions and guidelines on the marketing of junk food and sugary drinks in schools on Tuesday.

“The idea here is simple—our classrooms should be healthy places where kids aren’t bombarded with ads for junk food,” said the First Lady. “Because when parents are working hard to teach their kids healthy habits at home, their work shouldn’t be undone by unhealthy messages at school.”

In other words, advertisements for unhealthy foods on school campuses during the school day—including sugary drinks that account for 90 percent of such ads in school—will be strictly prohibited.

According to Time, industry heavyweights like Coca-Cola and PepsiCo are backing the new regulations.