First Lady Michelle Obama's new healthy living initiative was revealed on the "Today" show on Sept. 12. In a taped video, she said she had removed Matt Lauer and Suvannah Guthrie's coffee cups and replaced them with water glasses. That's because the First Lady wants America to drink more water.
Mrs. Obama said:
"Water is the best and easiest choice we can make to feel energized, focused, healthy and refreshed. You are what you drink, and when you drink water, you’re at your best, so drink up.”
After the announcements, anchors Savannah Guthrie, Matt Lauer, Al Roker and Natalie Morales then raised their glasses for a cool drink of water.
The Huffington Post says Let's Move Executive Director Sam Kass explained that the White House is working with cities, private companies and public taps to promote the message to "drink up."
Brita, Poland Spring, Evian, Dasani, and Voss are just a few water companies which will carry a "Drink Up" logo on their bottles. Participating cities include Chicago, Los Angeles county, Houston and, appropriately, Watertown, Wisconsin where the First Lady visited Thursday to kick off the initiative.
The aim is not for a particular brand of water to compete to say which is better than another. Instead, every participating company is promoting drinking water.
The Centers for Disease Control and Prevention statistics show that only 43 percent of Americans drink fewer than four cups of water a day, and about one in four children don't drink water at all on a given day.
The study shows that people are likely to either choose less healthy beverages to satisfy their thirst or drink little water daily.
The initiative's main aim is for people to drink water without it being a campaign focused on reasons why they should even though we know that drinking water keeps us hydrated and is better for us than sugary drinks.
The tone of the initiative purposely does not emphasize those factors like some past public health pushes. Rather, the campaign is focusing more on being positive and not getting into the details about what a glass of water can do.
The push to drink more water is a way of saying it without saying to drink fewer sodas.
How much water should a person drink?
The National Institutes of Health notes on its website that "experts usually recommend drinking six to eight 8-ounce glasses of water daily." However, Mrs. Obama did not mention how much water to drink. She simply said, "Drink up."