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First Birchbox store opens in NYC

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If you're a fan of beauty products, chances are you've heard about the monthly beauty subscription service called Birchbox. I've been using them for quite some time now, and they're one of my favorites. Now, if you're in or near NYC, you can stop by their brand new store down in SoHo.

They offer hairstyling, nail, and makeup services, as well as a variety of beauty classes. If you're a non-Birchbox subscriber, classes are $30, but if you're a subscriber, the classes are free. Hairstyles are $30 each for a 30-minute hairstyle, and make-up is $30 for a 30-minute application. You can book an appointment online. You can also buy beauty products while you're there and earn Birchbox points while you do it. They also have a BYOB (Build your own Birchbox) area, where for $15, you can choose a box color and five different samples. The store is two floors – upstairs is the shop, Try Bar, and BYOB area, while downstairs is where you'll find all the beauty services.

Should you decide you want to sign up for the Birchbox subscription service before visiting the store, it's $10 per month, or $110 for the year, and they offer both men's and women's boxes. You'll fill out a profile, and every month you'll get 4 to 5 samples. If you like the products, you can purchase them in their full size right on the Birchbox site, and shipping is free on orders that are $50 and up.

Ready to visit the Birchbox SoHo store? Check them out at the following address:

433 West Broadway
New York, NY 10012
646-589-8500

Hours: Monday – Saturday from 10am – 8pm; Sunday from 11am - 6pm

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