With hypochondriacs galore, both cosmetic counters and dermatologist offices have been experiencing an increasingly high volume of women who believe they have problems. Aging is not a problem, it's a way of life; and some should invest in grace, rather than products. Acne can be a problem, but most of the time, one tiny blemish is misdiagnosed as a disease, due to patients exhibiting a know-it-all approach. But, what about those with legitimate skin concerns? People who suffer from disorders such as Psoriasis or Seborrhoeic Dermatitis rarely complain, as they are usually embarrassed to admit they even have a problem. Eczema and Rosacea sufferers are thrown into the pile of “sensitive skinned people”, which may or may not consist of a combination of both malingerers and those who actually live uncomfortably with day-to-day irritation. The cure is always some over-the-counter lotion that is made of half water, half hype or a prescription that costs more than a monthly car payment.
For those who don't like having to choose between healthy skin and paying the rent, First Aid Beauty (aka “FAB”) is a line of cosmetics with various FDA-approved, over-the-counter formulations that target specific skin issues. Not to mention, the price point is a far cry from pretty-packaged, yet highly ineffective cosmetic counter come-ons. Lilli Gordon launched First Aid Beauty with actual skin concerns in mind. She is backed by Dr. Robert Buka, a board-certified dermatologist, and has built her brand with trust being the foundation of her philosophy. Some favorites include, FAB's Ultra Repair Cream that provides immediate relief and visible improvement for distressed skin; Dual Repair Power Serum that targets aging and sensitivity while strengthening the skin's barrier and dermal matrix; and the Ultra Repair Instant Oatmeal Mask that literally fixes skin with Sativa Oat Bran in 10 minutes. All products are formulated without parabens, phthalates, alcohol, fragrances or artificial dyes.
First Aid Beauty deservingly boasts:
The packaging says what the products do, and the products do what they say. And by keeping our packaging simple, you can be assured that our resources and yours are spent on what matters: what goes in the bottle.
It can't be explained much better than that. First Aid Beauty can be purchased in Sephora stores or on their website. Go ahead, fix your face.