For any creative artist there is always a struggle to be creative and market your work at the same time. Many fine artist are independent and cannot afford an agent. In many cases, designers refuse to sell their work out of galleries only to split the income with greedy owners.
Social media provides an outlet for these artist to show their work but, their is a small chance that it could be stolen from the internet.
iBookstore and Ebooks empower artist to have full control over their projects. They are able to produce high resolution works for their clients without the risk of their designs being snatched online.
Los Angeles fine artist Nate Lindley has found the iBookstore method is the best way to showcase his art to a larger audience. Nate uses his website to outlet his designs and takes a unique angle to put his projects in stories - publishing them into Ebooks. With this method of advertising and marketing, he has seen a great deal of client retention from his projects being distributed this way.
As an independent artist why is the iBookstore and Ebooks beneficial to you?
iBookstore and Ebooks are a great way to distribute work. The best thing about iBookstore: if you are new to publishing, Apple's iBooks author teaches you a lot about self-publishing. The software is designed to make your work look great on the iPad. It did not take me long to learn the process or software.
The best thing about Ebooks is they can be distributed at very affordable rates or free, which is great for new releases or promotions. Amazon's Kindle Direct Publishing is a great Ebook tool. I also found that CreateSpace is affiliated with Amazon and that authors can submit their work to CreateSpace for on-demand printing (POD). This was very exciting! Nothing beats seeing your finished work in its tangible form.
Uncovered Books is also a new Ebook route I am exploring. They have a very unique appeal to their members. Instead of advertising books by fancy and sometimes misleading covers and instead of advertising books by their popular authors, Uncovered Books promotes work by allowing readers "sneak peeks" and then the opportunity to purchase. This is an interesting approach for self-publishing and new authors who will be competing against well-known authors and books.
Is self publishing better than social media?
NL: Social media is another great way to advertise your work, but I still believe person-to-person is the best way to advertise and share your work. However, Twitter is loaded with book reviewers, authors, and artists. After following a few people with similar interests, you will probably see a small jump in sales or downloads.
I see you have published work on how to draw and you find different ways to sell your work. What are the top tips you suggest for artist that are looking to sell their designs?
NL: If you want to sell your work, it takes patience and dedication. The best thing about being an independent artist or self-publisher is, you can create the work you enjoy. So create the art or book you would like to see on the shelf.
I hear success stories, but realistically I would never say self-publish to get-rich-quick. Create work you enjoy and be confident in your work. My best word of advice, don't pay money or very much money to publish your work. Learning the process is part of the adventure.
What can we look for in the future?
NL: I will definitely paint and draw much more. So, that will always be posted to my online galleries. I also plan to release a drawing book to teach the techniques I used to create the Myrrom Galaxy art. And, I plan to possibly create a sequel to Myrrom Galaxy in the future… the inspiration is already hitting.