A national survey of women business owners (WBOs) conducted by Web.com Group, Inc. (Nasdaq: WWWW) and the National Association of Women Business Owners (NAWBO) asked the over 5000 members of the association what they see as their biggest challenge to running their business in 2013. More than 500 of these members responded and said that nearly two in five (39 percent) said that it was gaining new customers.
To gain customers, nearly three quarters (73 percent) of these Women Business owners plan to:
- Invest more in marketing in 2013
- Specifically, they will invest in social media marketing (36 percent) and
- search engine optimization (SEO) (36 percent).
This is not surprising, as nearly half (44 percent) predict that social media and SEO are the future of small business marketing. Conversely, these Small Businesses owned by Women Entrepreneurs anticipated that traditional outreach approaches, including print and direct mail (1.6 percent), online advertising (4.4 percent) and email marketing (6.2 percent), will have less impact on small business marketing in the future.
See the Survey results at web.com/community