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Finding and engaging customers through social media

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Last month, AMACOM Books released Shannon Belew's newest book, The Art of Social Selling -- Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks.

According to the publisher:

  • Over 78 percent of salespeople who use social media outsell their peers who, don't (according to a 2013 study spotlighted on Forbes.com)

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy.

Citing enlightening research and real-world examples, the book provides readers a practical guide with a detailed methodology for growing sales and expanding their customer base using social media.

You will learn how to:

  • Use content and conversations to build online relationships that transition to sales
  • Execute realistic sales strategies for each of the major social media platforms
  • Spot social media trends that may influence future buying behaviors
  • Sell online in B2B and B2C environments
  • Turn social shares (likes, favorites, +1s) into social sales
  • Set tangible goals
  • Use online tools and analytics to track social influencers and identify relevant conversations as they are happening

The book also includes a chapter dedicated to capturing mobile sales—a segment poised to explode as the adoption of smartphones and tablets grow.

Belew is a digital marketing advocate and author of Starting an Online Business for Dummies, All-in-One. She currently manages the online marketing and lead-generation efforts for a global IP telephony company.

Her blog, OnlineMarketingToGo.com, focuses on topics including social media, social selling, mobile strategies, and content development.

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