There are some fantastic tools and resources to help you search out the people you should be building better relationships with; websites like Campalyst.com uses Google Analytics to tell you which Twitter accounts are directing the most traffic to your website. These are the people you should be targeting with personalized tweets when you have an offer or promotion to share.
Another great tactic is to find people asking questions that you can answer, thereby winning them over with your expertise and engaging manner. For example a lot of people will tweet looking for advice when they have a slight domestic emergency and don’t know what to do. At Monitter.com, you can add multiple columns looking for keywords people are tweeting about in a particular geographic location. If you are a plumber you could turn this to your advantage by monitoring ‘leaking’, ‘burst pipe’ and ‘need a plumber’ within 10 miles of your zipcode. Now when someone tweets about a burst pipe upstairs leaking through the ceiling, our plumber is ready to rescue by saying they can be there to fix it in ten minutes.
Once you’ve built a decent-sized following you can use a relationship management tool like Commun.it to keep it nice and healthy. As well as useful stats about how you’re tweeting and how your followers are reacting, here you can see exactly who is most engaged with you and how great their influence is. Highly engaged followers with a decent amount of influence make ideal people to send review and sample products to, as they are most likely to spread the word about your company online. The free account is limited in numbers and reporting, but should be enough to begin with and you have the option of upgrading to the paid version if you find it useful.
TIP: Your top supporters need to feel the relationship is a two-way street, so reward them often with retweets and @ mentions so they feel appreciated. They might even pick up some followers from your following, which will only go towards strengthening the bond between you.
Tweriod.com -- after authorizing the app -- will prepare a report for you about when your Twitter followers are most active, allowing you to tweet, or schedule tweets to happen at those specific optimum times. The free reports are quite limited, but enough to give you a rough idea about weekend and weekday traffic so you can maximize the reach of your social comments.
Organic ROI PR is a company that can guide you in this process.
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