There is an Internet uproar on a lot of Social channels and the popular change.org website regarding the announcement for the cast of the upcoming Fifty Shades of Grey series. The actors that the studios have chosen to portray the two main characters (Dakota Johnson & Charlie Hunnam) have people up in arms in outrage. It has prompted users to create a petition on change.org that has received over 50,000 votes for different actors to be cast. Fans would prefer to see Matt Bomer and Alexis Bledel. USA Today coverage.
This brings up a very interesting concept that I would like to propose: Why not let the fans choose the actors?
Crowd-Sourcing or what I will dub Crowd-Casting movies is a phenomenal idea. By getting movie goer's buy-in and opinions on the actors they want to see cast in movies--especially movies made from books or stories that are already in pop culture-- you are almost guaranteeing a successful box office draw. Let's say the passionate 50,000 fans of "Fifty Shades" get their way. They will each tell friends that they must see the movie because they had a hand in the process and 'won't that be great to see how the actors do?'
For the "Fifty Shades" series, there are three books and potentially three movies. So the casting from the outset is critical. If the first movie bombs, then it is unlikely they will make two more. If they do, a re-cast is possible and then how much money will have been lost from the promotion or failed production?
Hollywood: Crowd-Casting or CrowdCasting is a great concept for the future. Give fans a voice and a vote for their favorites!