Skip to main content
  1. AXS Entertainment
  2. Sports
  3. Soccer

FIFA.com attracts over a quarter of a billion visits

Multimedia platforms proved central to fans’ enjoyment of the 2010 FIFA World Cup™ as FIFA through its web and Twitter feeds  successfully delivered a range of complementary digital experiences to football enthusiasts around the world.

In addition to the many millions of fans watching the matches on TV, over 220,000 people followed FIFA’s official tweets on Twitter, while members of the five million-strong FIFA.com Club swapped 120 million virtual stickers and made over one million comments on the website as they debated the finer points of the tournament.

With its wide variety of content and interactivity, over the course of the tournament’s 31 days FIFA.com attracted over 250 million visits – approximately 150 million unique users, triggering seven billion page views: 410 million of those page views were recorded in a single day. When England and the USA played simultaneously, FIFA.com technicians reported a throughput of 1,000,000 hits per second at the height of the activity.

The level of demand for FIFA’s online content has surpassed FIFA’s expectations. FIFA.com welcomed three times more unique users than in 2006, serving pages to 150 million people over the course of the 2010 FIFA World Cup™. FIFA exceeded forecasts for page impressions by 1.5 billion. The 2010 FIFA World Cup South Africa™ has witnessed a new level of digital engagement from fans across the globe.

Comments

Advertisement

Today's top buzz...

  • Mariah Carey
    Mariah Carey requires kittens before a show, but that's not the strangest celebrity rider
    Music Buzz
  • Clayton Kershaw
    Watch Clayton Kershaw throw a ball at Jimmy Kimmel
    Video
    Today's Buzz
  • Jessie J
    Jessie J enlists Ariana Grande and Nicki Minaj for her new song 'Bang Bang'
    Music Buzz
  • Journey
    Journey and Steve Miller jam out at the Shoreline Amphitheater
    Camera
    16 Photos
  • Batman
    Batman and Robin Originals reveal comedy secrets at Comic-Con press conference
    Camera
    12 Photos
  • Metta World Peace
    Metta World Peace gets physical during the Venice Basketball League game
    Video
    Sports Buzz