On December 19, 2012 Fiat released a viral video on YouTube featuring actress Rachel Donovan showcasing the Fiat’s new model 500 L Sedan. While the car is scarcely seen during the video, it’s proven widely popular among the online audience. Krow Communications put together the advertisement and knew exactly how to pull in the targeted buyers. The L in 500L stands for “large” and the new Sedan has five doors compared to the smaller hardtop model.
The video is quite entertaining as it throws lyrics as "I'm a school run taker, fairy cake baker, deal maker, orgasm faker, nit raker, rattle shaker, cheese grater, night-time waker. I'm a placater. Peacemaker." Some of the scenes are truly amusing and it deserves a watch from anyone needing a laugh, especially stay at home parents. You can surely expect Fiat’s “Motherhood” to be one of the best viral video’s of the year!