Florida's Magic Kingdom will soon see a parade that promises to be both spectacular and original, elements sorely lacking in the park's current lineup. A recent blog post by the company revealed a look a the concept art for Disney's Festival of Fantasy, which will make its grand debut next year.
'"Fantasy" will take the place of the Magic Kingdom's current parade, Celebrate a Dream Come True. Officially in operation since early 2009, the parade with a rather generic title was launched as part of the parks' "What will you Celebrate?" marketing promotion for the year. Words like "celebrate" and "dreams" were all the rage among Disney's marketing team following the much acclaimed 50th anniversary campaign in 2005, a phase that has only lately begun to fade. As the home of said marketing groups, the Walt Disney World resort has tended to tout annual promotions and gimmicks a bit more than its California cousin.
Prior to the 'Celeberate' campaign, however, the parade was known as the Disney Dreams Come True Parade, premiering for the Year of a Million Dreams promotion in 2006. 'Premiere,' though, may be too strong a word, as the floats used were actually revised versions of those in use since 2001's Share a Dream Come True Parade. Yes, Walt Disney World has been using essentially the same parade pieces, under different guises and titles, since the turn of the millennium.
While cheap to produce, this recent history of entertainment recycling has done little to impress Disney devotees. Next year's offering, though, looks to turn it all around for the Magic Kingdom. The Festival of Fantasy has, by its concept and art, aimed to give guests a true spectacle boasting lavish new floats and fanciful scenery. Each unit will spotlight a particular character and story. Dumbo, Sleeping Beauty and Peter Pan will have a presence in the new parade, along with recent favorites like Tangled's Rapunzel and Brave's Merida.
With both a new parade and the Seven Dwarfs Mine Train attraction slated to open, next year promises to be a great year for Walt Disney World guests.