Ferrari is preparing to open its second theme park following the success of “Ferrari World” in Dubai according to Brand CEO Andrea Perrone, who just announced that the automaker has signed a deal with PortAventura Entertainment to build a new 807,000 square foot Ferrari Land amusement park inside the PortAventura resort near Barcelona. The resort currently entertains more than 4 million visitors annually, half of which vacation there from outside Spain.
The theme park, which is expected to cost $139 million, will open in 2016m and will include attractions like including the “highest and fastest roller coaster in Europe, 5-star accommodations, 250 hotel rooms and a driving simulator. The existing resort caters to 4 million visitors per year -- 50 percent from outside Spain.
“This new license further underscores our brand’s presence in this area. Ferrari Land will delight the whole family and not just Formula One fans. We will continue to evaluate other proposals for theme parks outside Europe at our leisure; the brand is our most important asset and we have to enhance its value without diluting it," exclaimed Perrone.