Social media has been littered of late with disgruntled comments about users who constantly post photos of what they are eating. Many "haters" post comments like "get a life" or "thanks for sharing" and some even go so far as to create posts that openly mock those of us who enthusiastically post pictures of our Pinkberry toppings or oversized burgers and crispy fries. But little do these misanthropes know, that photo may actually be feeding a hungry child in Africa. With this month's launch of its new "Feedie" app, The Lunchbox Fund teams up with some of New York City's finest eateries to encourage charity through over sharing. On October 9th, celebs and the glitterati of NYC strode the red carpet at Buddakan in Chelsea to support the fund and its new tech for The Lunchbox Fund Fall Fete.
The Lunchbox Fund is a non-profit organization dedicated to providing a daily meal for extremely poor and at-risk children in South Africa, a country where more than 35% of the population is devastated by poverty and AIDS. Founded by model turned philanthropist, Topaz Page-Green, the charity has been feeding impoverished schoolchildren since 2005. The Lunchbox Fund works with several schools, providing over 240,000 meals annually. They serve the Gauteng, Western Cape and Limpopo provinces and are looking to expand their programs to new schools while maintaining consistent yearly feeding programs in the schools they already sponsor.
The new app is already available for iPhone and soon Android users will be able to download it as well. It works in a similar fashion as Instagram, using filters to enhance the beauty of food. Foodies can turn into Feedies by signing up, visiting a participating restaurant, taking a photo of their food and then sharing it on social media. The restaurant will then make a donation of 25 cents for every photo that is shared. The post will advertise the participating restaurant, invite friends to become Feedies and show how many meals their photos have donated. There is a list of the participating restaurants on The Lunchbox Fund website.
Paddle 8, the online auction house that hosts themed and benefit auctions in collaboration with non-profits, hosted the silent art auction for The Lunchbox Fund's fundraiser. Actor Alan Cumming donated one of his framed photographs, and Dustin Yellin a glass sculpture titled "The Bishop's Box". Michael Stipe's black and white print titled "Seattle Washington, 1993" was also part of the benefit auction, with artwork from Shepard Fairey, Jim Dine, Todd DiCiurcio and many other contributers part of the online auction that went live on Septmeber 23, 2013. The online bids were transferred to the live event at Buddkan, which was co-chaired by Mario Batali, Liv Tyler, Maggie Gyllenhaal and Casey Affleck. The auction donated 100% of all proceeds to benefit The Lunchbox Fund.