The number of online shoppers is growing at a breakneck speed. The industry is matching this speed, and a large number of online stores are already up and trying to meet the demands. If you want to take the leap with your business, there are many features that can help you get an edge over the competition. If you choose a mobile friendly online store maker, make sure that you don’t ignore these essential features.
Choice of Payment Gateways – A good ecommerce website builder should provide you with many payment gateways. The underlying factor is that it will make it possible for your buyers to make payment via the gateway they trust. If you are focusing on a specific country, choose a payment gateway that is most commonly used in that country. For example, one of the most trusted global brands is PayPal. You may choose any other brand, depending on the transaction fees and the geographical area you need to cover.
Design – The online store creator should provide you all the tools and resources required to create a good-looking ecommerce site. You should be able to use text, and get access to unlimited fonts and images to display and describe your products.
Social Media Integration – Whether it is the PC or mobile device, more users are connected to each other via the social media than any other platform. Make sure to integrate the social media with your online store. Allow visitors and buyers to share your products with their network. This will require including social media elements in your ecommerce store. When choosing your free online store builder, make sure that the builder provides all the tools for social media integration.
Security and Privacy – If you are building an online store, there is hardly anything else that is more important than maintaining the security and privacy of the personal and financial information of your visitors and customers. The checkout process will involve getting a lot of information from your shoppers. It is important to shield this information from other parties. Failing to comply could not just mean trouble for the shopper but even to your own business in terms of huge lawsuits.
User Friendliness – When shoppers visit your online store the first time, there are some factors that play an important role in determining if they will return back or not. These factors are loading time, accessibility, the checkout process and user-friendliness. If you are building an online store using an ecommerce website builder, make sure your store stands in the best light when it comes to these features. Make your customer’s shopping experience a breeze, and you are most likely to see them coming back again and again.
If you are a business seeking to make the most out of the booming online and mobile shopping market, you cannot ignore these features. At the same time, make sure to choose a mobile friendly online store maker that lets you upgrade and innovate your store from time to time.