Launched in 2009 by celebrated event planner, Lori Barbera, and restaurateur, Erica Cohen, Baby's Badass Burgers was inspired by the duo's desire to start a food truck serving the "perfect, quintessential cheeseburger" with a "unique, playful, fun and cheeky" feel.
Since then, the unmistakable fleet of hot pink food trucks has gained a cult following of burger-loving Angelenos and can be seen cruising around Los Angeles and Orange County, stopping to serve lunch to hungry office workers and cater special events with celebrity guests.
Named by the Travel Channel as “The Best Burger in LA”, some of Baby's Badass Burgers' most popular items include the "Original Beauty" with sauteed onions, mushrooms, Swiss cheese and Baby's Special Sauce, as well as the "She's Smokin' Burger" topped with BBQ sauce, smoked cheddar and crispy onions.
While these and other signature menu items have remained the same over time, Baby's Badass Burgers adds new burgers throughout the year and prepares seasonal specialties, as well.
With their expansion into Florida, Baby's Badass Burgers' iconic "burger babes" are now serving juicy burgers on both coasts. Future plans include franchising the brand and growing the company's existing fleet of trucks.