According to the Food and Drug Administration (FDA), every day in the United States, more than 3,200 youth under age 18 smoke their first cigarette —and more than 700 youth under age 18 become daily smokers.
With dire statistics like these, it’s the perfect time for the administration’s launch of the first youth tobacco prevention campaign, “The Real Cost.”
The campaign targets at-risk youth aged 12-17 who are open to smoking or already experimenting with cigarettes, and the goal is to provide sobering statistics and information to encourage the youth to stop smoking.
The powerful messages will discuss cosmetic consequences like tooth loss, skin damage, and loss of control due to addiction and will launch nationally on February 11, 2014 across multiple media platforms including TV, radio, print, and online.
The campaign will continue to air in more than 200 markets across the country for at least one year.