Lamar Hunt is a well-known name around Dallas and especially in sports circles. After all, he was one of the founders of the American Football League (AFL) and started the Dallas Texans group. That team moved to Kansas City and became the Kansas City Chiefs, leaving the Cowboys as the only professional football team in the Dallas area.
But Lamar Hunt, son of legendary oilman H.L. Hunt, and the entire Hunt family, were not content to let go of having an influence on the Dallas are sports scene. Lamar Hunt envisioned a profession soccer presence in Dallas and FC Dallas is the third soccer-specific stadium and complex built in the United States.
Toyota Motor Company is always looking for ways to help support local communities and when the possibility of having a partnership with FC Dallas became available, Toyota accelerated on the deal. Toyota and FC Dallas have just announced that they reached a long-term agreement for naming rights of the very popular soccer venue in Frisco. The North Texas area is home to a variety of professional sports and the 17 professional-grade soccer fields combined with the stadium are a perfect combination for Toyota.
Dan Hunt, Vice-President of the Hunt Sports Group, commented, “This is a monumental day for our organization. My entire family and I are so excited to be partnered with Toyota. I wish my father was alive today to see Toyota join FC Dallas in helping soccer grow across the Metroplex and Texas. This entire stadium complex was one of his favorite projects and will always be extra special to me as the last project I got to do with him before he passed. I know having such a wonderful partner as Toyota step up and put their name on it would make him proud.”
Not only does Toyota have official naming rights on the stadium and soccer center, but will also be the exclusive automotive partner of FC Dallas, FC Dallas Youth, North Texas State Soccer Association, the annual King TUT youth tournament and the Dr Pepper Dallas Cup. The venue hosts more than just Major League Soccer with home team FC Dallas, but the Toyota Stadium also hosts international soccer matches, the NCAA FCS Championship, the AAC Men's Soccer Championship, and a variety of concerts.
Gulf States Toyota represented Toyota Motor Company at the announcement. Brent Hillyer, Vice-President of Gulf States, commented, “Whether on the field or on the road, customers of both Toyota and FC Dallas share a passion for great products and great success. We are proud to partner with FC Dallas to sponsor this world-class stadium and complex, and are looking forward to supporting the team.” Gulf States is the independent distributor of Toyota vehicles throughout five state area.
Toyota Stadium and Toyota Soccer Center span 145 acres and play host to almost 2 million visitors annually. They will be home to more than 4,000 boys and girls participating in youth soccer activities. According to the Dallas Business Journal, the venue is expected to become the fifth most attended event center in the North Texas area.