There's a currently untapped resource, which, if properly fused with fast food restaurants, could catapult those stores into an entirely new dimension, one they've been trying to reach for years. It's called football. NFL or NCAA, football cruises in the stratosphere of fandom, at least twice as high above any other sporting entertainment in its popularity with Americans. That's noteworthy. That's almost the same astronomic disparity that one finds when comparing fast food consumption in America versus the rest of the world.
Fast food franchises such as McDonald's have, for years, been trying to glide into the casual dining/ hangout atmosphere. You know, the one Starbucks has held on lock for the past two decades. Football is the solution. Joe American needs to grab lunch or maybe a quick dinner, but would also love to catch the game. If he wishes to do the two simultaneously, his options are basically restricted to sports bars. Now let's add a kid, or maybe a few rugrats to the picture. Unless Joe has no regard whatever for social stigma, the bar is no longer a viable possibility, which means he's out of luck.
Here's where, say Burger King, can swoop to the rescue. Joe can get his food, at a good price, hang out in a family friendly environment, and yell insulting remarks at the referees, all at the same time. It's not stretching too far for the restaurant, either. Games usually come on broadcast channels, and many modern remodels for fast food stores are already touting television sets. Let's bring the American dream forward.
Did you get your Chick-fil-A free breakfast sandwich?