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Fashionanly Loud: Chico's 'Send A Smile' Campaign

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Chico's FAS and its family of brands- Chico's, White House Black Market, Soma and Boston Proper is encouraging you to send a smile.

From now through July 14th, shoppers can join an interactive website and Facebook experience called Send A Smile.

The Send A Smile campaign plans to raise $50,000 for local Children’s Miracle Network Hospitals and salute moms and caregivers.

Users can create their own unique virtual card through a customized, mobile-enabled microsite. It’s completely free to create a card, and Chico’s FAS, Inc. will donate $1 to the Children’s Miracle Network Hospital of the user's choice for every card created.

If users get social and invite their friends to create a card too, Chico's FAS, Inc. will donate an additional $1, combined up to $50K. Users can access this fun, shareable experience on their mobile phone, tablet, or desktop through any of the brands' Facebook pages: Chico's: www.chicos.com/sendasmile, White House Black Market: www.whbm.com/sendasmile, Soma: www.soma.com/sendasmile, Boston Proper: www.bostonproper.com/sendasmile.

To learn more about the Send A Smile campaign, visit: www.chicos.com

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