We're all for noble gestures, like when fashion and charity join forces for a super worthy cause. This time around Velodyne – a diversified technology company known worldwide for its high-performance audio equipment and high-definition LiDAR sensors for autonomous vehicle applications – has lent its support to the Brent Shapiro Foundation, a high-profile non-profit aimed at raising addiction awareness and eradication.
Velodyne recently joined a host of stars including Larry King, Paula Abdul and Sugar Ray Leonard to take part in a late summer spectacular party/fashion show fundraiser in Beverly Hills for the Brent Shapiro Foundation for Alcohol and Drug Awareness.
The event generated more than $500,000 for the foundation. Velodyne donated 35 of its popular vPulse in-ear headphones to the cause. The ideal fashion accessory merging style with music, vPulse combines a secure fit with outstanding sound quality, making it the ideal choice for music and mobile calls for those on the go.
“Addiction is a serious disease that still carries a stigma,” said Marta Hall, Velodyne president, whose father and daughter have struggled with addiction. “Friends and relatives often put their heads in the sand to avoid dealing with it. Addiction is a disease of the brain, and like heart disease and diabetes, there are treatments for it, whatever the addiction may be -- alcohol, street drugs, pain meds, gambling. We need to recognize it as a serious illness and provide real solutions,”
Famed attorney Robert Shapiro and his wife Linelle founded the Foundation for Alcohol and Drug Awareness when they lost their son Brent to drug and alcohol abuse. The Foundation seeks to conquer alcohol and drug dependence by turning the fear, grief, and helplessness associated with the disease into awareness, education, compassion and support.
As Christopher Lawford, author of the new book Recover to Live, writes, “Basically there’s no real difference between gambling, sex addiction, alcoholism, and drug abuse. Compelling brain science today shows it is a brain disease. Addiction is the number one public health issue in the country. We aren’t dealing with it because of the stigma and shame. This is why non-profits raise $20 million a year to treat addiction, while the American Cancer Society raises more than $1 billion.” For more information on the Brent Shapiro Foundation for Alcohol and Drug Awareness, please visit http://brentshapiro.org/.