IMG Fashion first brought its runway acumen to South Beach in 2004. According to the Miami Harold, by offering a platform for swim designers to debut their resort collections at private, invite only shows, the ongoing partnership between IMG and Mercedes-Benz Fashion Week has turned July in Miami into a hub for both emerging and established labels.
USA Today notes, Mara Hoffman leads the way, showing multicolor print dresses and pant pieces; Tory Burch features Sophisticated, American style meets functionality while Caffe Swimwear looks are made for a tropical vacation in silky dresses, loose pants and matchable swimsuits. 6 Shore Road strategically uses prints and cutouts; while Frankies Bikini’s fun and fresh California line excels at simple solids with crochet details that look comfortable and cool. Rip Curl surf lifestyle brand is known for having a secure fit, giving women the confidence to play with the kids or hit the waves in laser-cut accents and funky geometrics while Cia Maritima’s deep oranges and yellows, mixed prints, and animal-meets-jungle combos are perfect for city-based, rooftop dwellers looking to go from the pool to cocktails. L*Space soft peaches and blues are upgraded by intricate back details, think crisscrossing strings and rope-like knotting while Wildfox Couture unapologetically brings the '90s back, meaning faded pastels, bright neons and Baywatch-worthy hips cuts. Finally Suboo brings sex appeal with an edge showing swimsuits paired with matching bomber jackets and cropped sweaters, perfect for hopping from indoor to outdoor pool lounging.
First published in 1964 by featuring swimsuit clad bombshells in exotic locales, Sports Illustrated Swimsuit celebrates its 50th Anniversary this year with Sports Illustrated Swimsuit: 50 Years of Beautiful . Beach Bunny Swimwear covers the 2014 issue featuring three models in the waters surrounding the Cook Islands, while low-cost, high-style retailer Target makes a splash in this year's Swimsuit Edition with covergirl Kate Upton wearing a sparkly stretch bikini from the Target Limited Edition Swimsuit Collection.
Retailer Everything But Water continues to sell swimsuits made by designers whose creations appear both in Sports Illustrated Swimsuit as well as at Fashion Week Miami. According to Forbes, just being featured in the Sports Illustrated issue is a win for the models and those who manufacture their apparel. Meanwhile the Miami Harold adds, this year 10,000 guests from more than 60 countries are expected to attend the whirlwind week of runway shows along with late-night parties, poolside soirées and satellite events throughout Miami Beach. Marketers anticipate the swimwear industry is at a healthy point in its history; the global market is estimated to reach $17.6 billion by 2015. For more information about this season’s trends and history, visit Mercedes Benz Fashion Week Miami and Sports Illustrated Swimsuit Edition. Enjoy this article? Share comments below, follow me on twitter@ Jennifer McLeod, or receive e-mail alerts when new articles are available by clicking the subscribe button above!