Fashion Week LA always recruits the best brands from around the world and is a major platform that brings new designers to the forefront in the fashion industry. With an abundance of mass talent everywhere during this infamous week, there is a high probability that you aren't paying attention to the designers that work overtime trying to get notice. These underground artists are great at their craft but do not receive the attention they deserve.
In my search for a cutting edge, avant-garde brand, I fell in love with the designs by Ashy Tees. While interviewing the founders Stonee and Ashanti, it was refreshing to hear the thought process and the care taken to construct their product, explaining that each piece carries a certain "emotion" to be just right. I adore the designers dedication and hustle to be different and think outside the box about fashion as art, and not just sewn threads. They are passionate about their brand and I could see this business venture is not about the money but about a purpose to fulfill a void in the industry.
The event was held at the legendary Roxbury in Hollywood, a fitting venue complimenting the show theme "Fairezt Of Them All." The dimly lit atmosphere with multicolored disco flashing lights was a great addition to the runway, giving the venue a cult rave feel from the early 90's. The designers aimed for a "club kid structured in chaos" look assuring their models fit the theme wearing long ponytails down their backs, tennis shoes and bright colors while strutting half-naked in their shredded tees.
The designers have two more shows this month launching styles from their winter collection and a sneak peek at some new styles they have decided to keep a surprise.