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Fashion shapes our identity

Fashion defines one's personal style and identity.
Fashion defines one's personal style and identity.
Photographer Sarah Brown, Model Amy Brown

Fashion photographs have the power to convey ideas, moods, and feelings; making concept and style more important. Felicia Barth-Aasen, a fashion design student specializing in women’s wear at F.I.T. in New York City, says, “Fashion shapes our identity, helps to build confidence, and helps to determine where we stand socially.”

Although photography functions can range from providing self-expression from the artist to selling a product for a specific market, fashion photography typically falls under the “selling a product for a specific market” category.

“When it comes down to it, the purpose [of fashion photography] is to portray clothing in a way that makes people want to buy it”, continues Barth-Aasen. Told by a fellow friend photographer, Annie Leibovitz wrote in her book, Annie Leibovitz at Work, “You can take any picture you want, but you must always see the clothes. You must be true to the fashion.”

However, fashion does affect everyone in some way. "Even those who claim to 'not care' what they look like or what is 'in style,' they are still making a choice to buy/wear what they do, and that ultimately becomes 'their style," explains Renee Butt, a Buyer for Victoria's Secret for over 2 years who studied Fashion Merchandising and Business at The Ohio State University.

When it’s fashion photography, it’s fashion that is the product. Fashion photographers hold the key to expressing what a specific emotion looks like. But according to Barth-Aasen, “Fashion also affects our overall confidence and can be an outlet for self-expression." Fashion Photographers may hold the key to expressing a specific emotion, but it's up to the individual to interpret it; defining their personal style and identity.



  • Amanda - Indianapolis Healthy Living Examiner 5 years ago

    Interesting article.

    With the winter months approaching and working from home, my personal style is pretty much "Quirky PJs" fashion. lol

  • Sexy Polka 5 years ago

    For me, during the winter it's much difficult to express 'fashion' merely thru clothings and accessories. You're basically covered up in chunky coats and layers of polka dot long johns!

  • Gerry 5 years ago

    While choice of clothes is not one of the most important things in my life, it's helpful to recognize the extent my clothes influence how others perceive me. That creates a little personal space if I want, some wiggle room where I can affect how people see me. That's nice. Whether bold or subtle, my choice of clothes can help define the image I want people to have of me.

  • Sue 5 years ago

    Although I love bundling up, I can't wait for spring and summer clothes.

  • Jane 4 years ago

    Hi im using your report as reference. could you tell me what year this was published?